The community needs to official information on the actions taken forward to give coverage to the needs of victims, and for the restoration of the usual operation interrupted by the incident. Timely, truthful, and official information reduces uncertainty and the circulation of rumors. THE media the media, should be familiar with the handling of the emergency, so that the information disseminated is not sensationalist or cause confusion. When official faltainformacion or information is insufficient are often triggered reactions of mistrust in institutions, and consequently greater circulation of rumors, that hinder the recovery of the community. It is necessary for the institutions involved to develop strategic alliances with the media of social communication, in order to convert them into allies, and make them part of the solution and not the problem enabler.
In turn, the media should be aware of existing planning (as far as possible participate in its preparation), as well as participate in the transmission of preparation programs, awareness campaigns, achievement of accomplishments, etc. In the context in which transmit and broadcast news, the media should bear in mind: respect the privacy of the victims direct, wounded and family; respect and consider the right to privacy in death and the pain of others (to avoid unnecessary display of images); respect the feelings of the people in the processes of grief for the loss of loved ones. Suggestions with respect to messages spread positive messages that indicate the victims that they are not alone and demonstrated the social fabric, the network that exists to hold the consequences. Focus on the importance of addressing the situation, preserve lives, act with solidarity and move towards rehabilitation and reconstruction. Broadcast addresses and phone numbers on the places to go for help. Direct shipment of donations and discourage indiscriminate shipment by clarifying that shall be the acting authority who is responsible for the definition of needs (taking into account the real needs of those affected).
