This is again a question of logic. Marketing – not an exact science. Yes and no science, but a practical discipline. Testing services to their widespread introduction has helped many companies to understand how these services are clients, as they claimed. This is another way to find out what your customers want. 3) Transparency of trust in the modern world is very important.
Naturally, the special trust is important in sales. Business should not seem suspicious to a potential client. Only if there is a chance that he will make the first and subsequent purchases. Transparency can be achieved in different ways, but in any case, it is important to clearly provide the client with all necessary information about the product, warranty terms, conditions, and even sharing some tips to use product. Great, when a brand name yet and there are some specific person, which only increases customer confidence in him. For example, in the case of "Euroset" we are dealing with Chichvarkin, as in the case of Sela – Boris Ostrobrod. Increase transparency and availability may feedback from customers. For example, if it is a restaurant, any leaderboard reviews about this establishment from customers will be most welcome.
And not just in the restaurant. 4) Do not oppose itself to the client in the company have to be a plaintive book or a book of ideas, if you will, where everyone can make their recommendations and claims. It is important that employees do not take issue with the potential (real) client.